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Author: Zanna

Accelerate in Experience|Artikelen per: Zanna

User Experience needs to be connected to the 4 other types of experience (5 types series – part 5)

  • Zanna
  • 2020-02-092020-08-12
  • Customer Experience, The 5 types of Experience, User Experience

This fifth and final blog in the series dealing with the 5 types of experience, is all about user experience. Let me start once again with a modest disclaimer: simply reading this blog will certainly not make you a UX expert. And I will be focusing on the development of completely new services, innovation and […]

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Employee Engagement and Leadership: 5 Interventions that Enhance Engagement

  • Zanna
  • 2020-02-012020-11-07
  • Customer Experience, Employee Experience

Wouldn’t it be great to get some hands-on ideas on how to improve the engagement of your employees? That’s exactly the goal of this blog, based on the book Alive at Work by Dan Cable. It’s a must read (as far as I’m concerned), even if you only 1% interested in moving toward engaged employees […]

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How the Net Promotor Score (NPS) lost its way, despite Reichheld’s good intentions…

  • Zanna
  • 2019-12-222022-10-17
  • Customer Experience, Measurement

Let me start by saying that Reichheld to me is the author of my first bible, so this article has no intention to “bash” his work. The goal is to help organisations understand why their CX is not delivering the results they expected and how the unintentional misuse of NPS might play a role in […]

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The Risk of AI in Customer Experience Research (The Sense and Non Sense Series)

  • Zanna
  • 2019-03-162019-12-24
  • Customer Experience, Sense and Non Sense series

You cannot read any trends in customer experience, without reading about the huge potential of artificial intelligence (AI). And there is not a CX tooling company that is not promoting its AI capabilities. But is AI the way to go in CX research? In this blog, I share my views on why most current AI […]

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NPS v. CES v. C-SAT: When to Use What (The Sense and Non Sense Series)

  • Zanna
  • 2019-01-262020-08-12
  • Measurement, Sense and Non Sense series

Update dec 2019: also check out this new blog about NPS.  Wondering what is the best metric to use in what situation? In this blog, I will share the pros and cons of the three most commonly used metrics in customer experience: Net Promotor Score (NPS), Customer Effort Score (CES) and Customer Satisfaction (C-SAT). So […]

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Customer and Employee Experience : Top 10 Most Popular Blogs of All Time

  • Zanna
  • 2019-01-202019-12-24
  • Customer Experience, Employee Experience, Popular CX and EX Blogs Reviews

Are you lost in the huge amount of customer and employee experience blogs? Searching for ways to quickly sort through them, to find those blogs that add value to your expertise? I will help you in your search. Based on the insights from Ahrefs.com, I have analyzed the most popular customer experience (CX) and employee […]

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Customer Experience Management : The Accelerate In Experience Framework Explained

  • Zanna
  • 2019-01-062020-09-22
  • Customer Experience, Employee Experience, Framework Basics

Customer Experience Management is at the top of the agenda of practically all organizations. At the same time, one of the biggest challenges is to do it right. In this blog, I offer a comprehensive framework (pdf) on how to accelerate customer experience in your organization and focus on what really matters. I will be blogging […]

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Employee Engagement: How to Measure Emotional Engagement (The Sense and Non Sense Series)

  • Zanna
  • 2018-12-152020-08-12
  • Employee Experience, Sense and Non Sense series

Without Employee Experience there is no Customer Experience. Happy employees are at the baseline of each successful organisation that wants to grow toward more customer- and even human centricity. Schlessinger and his colleagues already proved this in 1997 with their Service Profit Chain. So that there is a hype and interest on how to improve […]

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Customer Experience Management: The 5 Success Factors of Your Customer Experience program in 2019

  • Zanna
  • 2018-12-142020-08-12
  • Customer Experience, Employee Experience

On November 14th 2018, I had the honor of presenting my methodology on Forrester’s CX Europe forum. I shared my story along the line of the 5 pitfalls in most customer and employee experience programs. Below you find a short explanation of the 5 pitfalls. And how you can turn them into success factors for your […]

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Chief Customer Officer : Pros and Cons of the CCO (The Sense and Non sense series)

  • Zanna
  • 2018-12-102019-12-24
  • Customer Experience, Sense and Non Sense series

When you look at studies about the customer experience (CX) maturity levels in organisations, an often used plus is the presence of a Chief Customer Officer in the board of the organisation. I would like to challenge this maturity assumption or at least put the assumption in perspective. Easy year one An organisation that starts […]

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ontwerp Richard Sluijs | webbouw SJT/multimedia