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Category: Customer Experience

Accelerate in Experience|Blog to Inspire|Customer Experience

Steven Covey’s Perspective on Customer Experience

  • Zanna
  • 2022-01-162022-01-16
  • Customer Experience, Change management

“Why is it so hard to get CX at the top of the agenda in my organization?” “How can I create more sense of urgency for CX?” “It feels like I’m the only one who truly cares about CX.” Sounds familiar? These are some of the FAQ’s I receive from people responsible for CX in […]

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Fueling energizing transformation? Don’t forget to check the brakes!

  • Zanna
  • 2021-05-232021-05-23
  • Customer Experience

In recent years I have been fortunate to implement my methodology across 18 countries. Not only an amazing personal journey, but also one that helped me experiment and learn in further developing a successful approach for CX transformation. In this blog I’d like to share these lessons learned with you, so you can benefit from […]

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To ‘map’ or not to ‘map’ the customer journey…

  • Zanna
  • 2020-10-102020-10-11
  • Customer Experience, Sense and Non Sense series

Customer journey mapping has become a core element of the customer experience field. Yet… there is still a huge challenge to truly add value for the organisation with journey mapping. The last few weeks I notice a common theme in my keynotes and the conversations I have about customer experience. And that’s the struggle I […]

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Energized virtual journey workshops (and other virtual sessions)

  • Zanna
  • 2020-04-032020-08-12
  • Customer Experience

Due to the current Corona challenges, it was time to get creative. Normally we run the journey workshops live with a group of 10-15 participants from each department of the organisation. But this of course was not an option. So we ran an experiment and our conclusion: it worked very well! Even with 14 participants […]

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The 5 types of Experience series (1): Brand Experience is your compass

  • Zanna
  • 2020-02-092020-11-07
  • Customer Experience, The 5 types of Experience, Brand experience

Do you remember in the previous blog, that only 5-10% of companies are truly good at CX, even though 85% claim it has top priority? Besides the NPS that is often unconsciously misused, there are other reasons why this percentage is more or less static. In order to successfully move to a more customer and […]

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Customer Experience needs journeys and drivers to make a difference (5 types series – part 2)

  • Zanna
  • 2020-02-092020-09-21
  • Customer Experience, The 5 types of Experience

Using the compass of your brand experience from the previous blog, you can now start thinking about the experience you want to give your customers. Here, you combine what you want your brand to be, with topics that your customers themselves have identified as being key for a top experience. The crux of customer experience? […]

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Employee Experience is just as relevant as customer experience (5 types series – part 3)

  • Zanna
  • 2020-02-092020-08-12
  • Customer Experience, Employee Experience, The 5 types of Experience

Of the 5 types, employee experience is still the most overlooked, though I’m glad to say that it’s been gaining attention recently. Before delving into the scope of employee experience, I’d like to share with you a bit more of the underlying context. And that is, that I would like to see organizations becoming more […]

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Service Experience holds the key to make an easy business case for experience (5 types series – part 4)

  • Zanna
  • 2020-02-092020-08-12
  • Customer Experience, The 5 types of Experience, Service experience

Have the previous 3 types of experience helped you gain clarity in your organization about what’s what, and who plays what role in improving the experience? Type 4 goes one step further again in unraveling the experience spaghetti. Service experience comes into play as soon as I, as a customer or employee, contact the organization […]

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User Experience needs to be connected to the 4 other types of experience (5 types series – part 5)

  • Zanna
  • 2020-02-092020-08-12
  • Customer Experience, The 5 types of Experience, User Experience

This fifth and final blog in the series dealing with the 5 types of experience, is all about user experience. Let me start once again with a modest disclaimer: simply reading this blog will certainly not make you a UX expert. And I will be focusing on the development of completely new services, innovation and […]

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Employee Engagement and Leadership: 5 Interventions that Enhance Engagement

  • Zanna
  • 2020-02-012020-11-07
  • Customer Experience, Employee Experience

Wouldn’t it be great to get some hands-on ideas on how to improve the engagement of your employees? That’s exactly the goal of this blog, based on the book Alive at Work by Dan Cable. It’s a must read (as far as I’m concerned), even if you only 1% interested in moving toward engaged employees […]

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Recent Posts

  • Steven Covey’s Perspective on Customer Experience
  • Fueling energizing transformation? Don’t forget to check the brakes!
  • To ‘map’ or not to ‘map’ the customer journey…
  • How the new Corona context can fuel your experience transformation success
  • Download Customer Experience Framework

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ontwerp Richard Sluijs | webbouw SJT/multimedia