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Category: The 5 types of Experience

Accelerate in Experience|Blog to Inspire|The 5 types of Experience

The 5 types of Experience series (1): Brand Experience is your compass

  • Zanna
  • 2020-02-092020-11-07
  • Customer Experience, The 5 types of Experience, Brand experience

Do you remember in the previous blog, that only 5-10% of companies are truly good at CX, even though 85% claim it has top priority? Besides the NPS that is often unconsciously misused, there are other reasons why this percentage is more or less static. In order to successfully move to a more customer and […]

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Customer Experience needs journeys and drivers to make a difference (5 types series – part 2)

  • Zanna
  • 2020-02-092020-09-21
  • Customer Experience, The 5 types of Experience

Using the compass of your brand experience from the previous blog, you can now start thinking about the experience you want to give your customers. Here, you combine what you want your brand to be, with topics that your customers themselves have identified as being key for a top experience. The crux of customer experience? […]

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Employee Experience is just as relevant as customer experience (5 types series – part 3)

  • Zanna
  • 2020-02-092020-08-12
  • Customer Experience, Employee Experience, The 5 types of Experience

Of the 5 types, employee experience is still the most overlooked, though I’m glad to say that it’s been gaining attention recently. Before delving into the scope of employee experience, I’d like to share with you a bit more of the underlying context. And that is, that I would like to see organizations becoming more […]

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Service Experience holds the key to make an easy business case for experience (5 types series – part 4)

  • Zanna
  • 2020-02-092020-08-12
  • Customer Experience, The 5 types of Experience, Service experience

Have the previous 3 types of experience helped you gain clarity in your organization about what’s what, and who plays what role in improving the experience? Type 4 goes one step further again in unraveling the experience spaghetti. Service experience comes into play as soon as I, as a customer or employee, contact the organization […]

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User Experience needs to be connected to the 4 other types of experience (5 types series – part 5)

  • Zanna
  • 2020-02-092020-08-12
  • Customer Experience, The 5 types of Experience, User Experience

This fifth and final blog in the series dealing with the 5 types of experience, is all about user experience. Let me start once again with a modest disclaimer: simply reading this blog will certainly not make you a UX expert. And I will be focusing on the development of completely new services, innovation and […]

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ontwerp Richard Sluijs | webbouw SJT/multimedia