With the complete X-training you will learn within 6 weeks all you need to know to lead your organisation through a successful experience transformation toward more customer- and human centricity. Immediately after purchasing the online training, you get login info to start the course.



In 6 weeks, you’ll learn to cut through the CX sense and nonsense with this internationally proven, scientifically based methodology. Enhance the CX competence of your own organisation by using the 5 types of experience (Brand-, Customer-, Employee-, Service- and User Experience). Because to realize true CX transformation, you need to connect these 5 types of experience. On my YouTube channel you can also watch the 3 Introduction module videos.

NB. all modules and masterclasses are a subset of this complete X-training. So when you do this X-training, you will automatically have all the modules and masterclasses in da pocket 😉

All online courses have been accredited by NIMA, the Dutch Marketing Association which is part of the European Marketing Confederation. Immediately after purchasing the online training, you get login info to start the course.

All prices are excluding 21% VAT.


Want to know what elements are all part of this training? Check out the complete content list of the Accelerate In Experience X-training. Immediately after purchasing the online training, you get login info to start the course.

Not sure if this is the best choice for your situation? Feel free to send me a Whatsapp (+31623511779) or email, then we can discuss together what makes sense for you.


“Do you know that feeling when you finished a Netflix series and you’re not sure what to do with your life afterwards? I had it today after finishing the Accelerate In Experience course.

I’m very proud to have been part of the pilot of this amazing online CX course (and much more than that honestly!). Gained very valuable insights that I will probably use for the rest of my life.

Thank you Zanna van der Aa for making all of this possible, sharing your knowledge as well as your own experiences and practical guidelines. I’m ready to make the world a better place!”

Yolisa van den Eeden, e-commerce specialist, Randstad Switzerland

“I’ve learnt a lot from this training from Zanna. Experience management is of course a hot topic for many organisations. Like no other, Zanna (and also this training) can distinguish between the sense and nonsense of it all. With a very pragmatic program you will quickly learn how to start working with the different elements of Experience management in your own organisation. The training gives a clear explanation of each topic, followed by exercises and tips you can implement immediately. All elements of the training and the 5 types of experience fit very well together in the framework Zanna created. All in all: very educational, creative and pragmatic with direct measurable results in sight.”

Thijs den Dikken, business development manager, Acorel

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