Most CX programs leave potential untapped.

Missing insights.

Lack of purpose.

No transformation.

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“There is so much untapped CX potential. My drive is to navigate organisations through the CX sense and nonsense to unleash the potential across the entire organisation.”

DISCOVER CX POTENTIAL
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  • Author and PhD in CX
  • Internationally proven track record
  • 20 years experience in CX
  • Drive to change the world
  • Loving every minute of it
Zanna's Dream

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Blog

To ‘map’ or not to ‘map’ the customer journey…

  • 10, October , 2020
Customer journey mapping has become a core element of the customer experience field. Yet… there is still a

How the new Corona context can fuel your experience transformation success

  • 04, October , 2020
Corona seems to strengthen our (unjust) belief that urgent, daily issues are disconnected from improving customer- and employee

Download Customer Experience Framework

  • 22, September , 2020
The Customer Experience field can be kind of daunting. To create some clarity in the "experience swamp" I've